First-of-its-kind community-built platform connects Rochester area residents to critical support with just one secure profile.
ROCHESTER, N.Y. (August 11th, 2025) —This Thursday, August 14th, TogetherNow will officially launch MyWayfinder, a groundbreaking online platform that helps individuals and families easily find and access vital social care services like food, job training, rent assistance and more.
Developed in collaboration with more than 100 partner organizations, MyWayfinder has already served 28,000 unique visitors logging over 160,000 resource searches during an extended soft launch. The platform allows users to create a single, secure profile to search for support, save results, and share up-to-date information with providers. Built on a scalable cloud environment with IBM, it draws from the trusted 211/LIFE LINE database and complies with HIPAA and FERPA privacy standards.
Congressman Joe Morelle will join community leaders on August 14 to celebrate the public rollout of this innovative tool that’s transforming how Rochester connects care.
WHAT: Launch of new tech platform to help simplify and streamline access to
health, education, and human services
WHO: Rep. Joe Morelle, County Executive Adam Bello, Mayor Malik Evans,
TogetherNow President Laura Gustin, and more.
WHERE: Innovation Square Student Lounge, adjacent to courtyard
100-140 S Clinton Ave, Rochester, NY 14604
WHEN: August 14, 2025, 3:00PM – 4:00PM
MEDIA KIT: https://www.togethernowny.org/media-kit/
About TogetherNow: Founded in 2017, TogetherNow works with health, education, and human service partners to make it easier for residents and providers to find and share local resources. Its flagship platform, MyWayfinder, offers a single secure account and a searchable directory powered by 211/LIFE LINE. The organization is headquartered at Innovation Square, 100 Clinton Ave., Rochester.
Learn more at togethernowny.org
